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Case Study
Challenge:
Alpenrose
Dairy is the oldest family-owned dairy in Portland, and faces stiff
competition for shelf space with larger regional brands such as Darigold
and Safeway's Lucerne. Both, of which, are
shipped to market from hundreds of miles away.
Solution:
We positioned Alpenrose as the local dairy that delivers the freshest dairy products available. The tone and manner of the advertising was fun and whimsical, in keeping with the dairy's reputation as a friendly corporate
citizen.
Results:
The
theme line "Faster from the Pasture" was developed to underscore the
dairy's ability to rush its products from farm to store, fresh the same
day. Bus tail posters featuring whimsical cartoons of Alpenrose dairy
cows personally delivering their milk to local food stores helped drive
the message home. The client even had a cartoon illustrated for the company Christmas card that year.
For more information, please contact me.
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