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My Philosophy
For me, smart marketing isn't about fancy pictures and clever headlines, it's about
producing quantitative results.
Whether it's making the cash register ring,
increasing brand awareness, or turning the turnstiles, good marketing
should produce a measurable result. While I've won my share
of awards over the years, my greatest satisfaction has come through
helping my clients succeed.
How I Work
Good marketing isn't created in a vacuum. It's created by way of a creative process.
This process starts in the form of a "creative brief," which serves as a road map
for the work that follows. The creative brief spells out the
project's objectives, the audience, the schedule, and defines the tone
of voice for the project. Once the creative brief has been approved,
the real work begins. Creating a unique voice sometimes requires an
extensive revision process, especially the first time I work with a
client.
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