Daryle Rico |Social Marketing

And you thought Facebook was just for killing time.

Unless you've been doing your best Rip Van Winkle impersonation for the past several years, you have probably heard of "social marketing." In a nutshell, social marketing is marketing and advertising that is designed to reach current and potential customers via social networking websites such as MySpace, Bebo and Facebook. These messages appear at at the edges of users’ profiles and can be targeted based on keywords in their profiles to match their stated interests or recent activities, demographic details, or by their geographic location. Social marketing also extends to the use of Fan Pages that allow marketers to promote products, services and events by way of various social networks.

Here are a few of the many clients for whom I have developed Social Marketing campaigns:

El Palenque Restaurant	Hurricane Tumbao	Conga Club Nightclub
Margarita Barragan, Realtor	Ritmo Latino Dance Co.	Salsa en la Calle Hispanic Festival
Thunderbolt Sportswear	Greeley Avenue Bar & Grill	Oregon Department of Transportation